Friday, May 18, 2012
Why Exhibit During Difficult Financial Times?

 

Exhibiting increases return on investment an average of 500%!
CEIR, Cost Effectiveness of Exhibiting Study

Exhibiting with TMSA will not only create new business, but it will also let education decision makers know that, during these tough economic times, your company is active, healthy and dependable!

"It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times." (source: John Quelch, Harvard Business School)

"Companies that either maintain or increase their marketing spending during times of economic uncertainty, experience overall growth at the expense of their competition and continue that growth over a three-year period of time after the uncertainty has passed." (Source:  American Business Media)

"Tough economic times can't last forever. Those exhibitors who now focus on servicing prospect and customer needs while adjusting their trade show exhibit programs to meet new economic challenges will survive. And not only that: they'll also emerge stronger and more successful than those who fail to see the light at the end of the tunnel." (source: http://www.advatumdisplays.com)

 

    
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